Assessing Product-Market Fit: Advice from Matt Gallivan

When a startup is just getting off the ground, one of the first questions it should answer is whether or not there is a product-market fit. This concept was popularized by venture capitalist and entrepreneur Marc Andreessen in 2007, who defined it as “being in a good market with a product that can satisfy that market.” If you’re unsure of how to assess product-market fit for your own business, then read on. We discuss the definition of product-market fit and why it is so important for businesses to achieve. We also go into Matt Gallivan’s guidance on assessing product-market fit and what challenges may arise when solely relying on user feedback from surveys or interviews.

What is Product-Market Fit?

Product-market fit means that you have a robust understanding of your target customers and are able to provide them with a solution to their problem. It can be thought of as an ongoing process; once achieved, you need to continuously monitor customer needs and make adjustments accordingly. For example, Airbnb achieved success through its focus on providing an affordable alternative to traditional hotels that appealed to travelers looking for more flexibility, comfort, and better value than they could get through a hotel stay. Other examples include Dropbox’s ability to store files securely in the cloud or Slack’s communication platform designed specifically for teams.

Matt Gallivan’s Guidance on Assessing Product-Market Fit

Matt Gallivan was part of the early team at Airbnb and currently works as an independent data scientist specializing in research projects related to startups, AI, analytics and product development. He believes that asking users the right questions will help you assess your product’s fit within its market more accurately than any other method. According to him, there are three main questions one should ask users when trying to assess product-market fit:

1) Gauging how users would feel if they could no longer use the product;

2) Understanding relative utility compared to other ways of doing X;

3) Gaining insight into what motivated them to try it in the first place. Additionally, he recommends triangulating between multiple approaches for best results—for instance combining surveys with interviews—rather than relying solely on user feedback from one channel such as surveys or interviews alone which may lead to incomplete results due potential biases from respondents.


In summary, assessing your business’s product-market fit is essential for any successful startup since it will determine longterm success or failure. While there are various methods available—such as user surveys and interviews—to help businesses evaluate their products’ performance in relation to customer needs, Matt Gallivan’s advice offers valuable insights into what kind of questions should be asked in order to accurately assess this elusive concept known as “product-market fit.” For project founders and CEOs who want an edge over their competitors when assessing their own products’ performance within their markets, we highly recommend further investigation into Matt Gallivan’s work!  Properly gauging your business’ progress towards achieving this all-important milestone will set you up for success going forward!  Good luck!

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