Increasing B2B customer engagement has become a top priority for many companies. In fact, Forrester reports that 61% of B2B marketers say that their number one goal is to increase customer engagement. But what are some effective ways to do this? In this blog post, we will explore some of the different tactics used by different companies to increase B2B customer engagement.
9Lenses: Solving Concerns Perspective
9Lenses is a company that utilizes a “solving concerns” perspective when it comes to customer engagement. According to 9Lenses, this perspective involves understanding the needs and wants of customers, as well as the problems they are trying to solve. This approach has led to the development of a number of successful products and services, including the 9Lenses Insights Platform and the 9Lenses Engagement Framework.
Clarify: Utilizing Slack as a Communication Channel
Clarify is a company that uses Slack as a communication channel for engaging with customers. Slack is a popular messaging platform that allows businesses to communicate with customers in real-time. Clarify has found success with this approach because it allows them to quickly respond to customer questions and concerns. Additionally, Clarify has been able to build relationships with customers by providing valuable content and resources through Slack.
CloserIQ: Assigning Advisors to Each User
CloserIQ is a company that assigns an advisor to each user in order to increase customer engagement. This approach has led to increased customer satisfaction and loyalty, as well as increased sales and revenue. CloserIQ has found that this approach helps to build trust between the company and its customers. Additionally, CloserIQ has been able to create a community of users who are passionate about the company’s products and services.
CommonBond: Handwritten Cards and T-Shirts for Customers
CommonBond is a company that sends handwritten cards and t-shirts to customers in order to increase customer engagement. This tactic has helped CommonBond build relationships with its customers, as well as create brand ambassadors who are passionate about the company’s products and services. Additionally, CommonBond has found that this approach helps to increase customer loyalty and retention.
Influenster: Product Discovery Focus on Engagement Strategy
Influenster is a company that uses a product discovery focus when it comes to its engagement strategy. This approach involves sending out product samples to influencers so that they can try them out and share their experience with their followers. Influenster has found that this tactic helps to increase brand awareness and reach, as well as generate leads and sales. Additionally, Influenster has been able build relationships with influencers who are passionate about its products and services.
KeyInsite: Polls and Interviews of Small to Medium Sized Businesses
KeyInsite is a company that conducts polls and interviews of small-to-medium sized businesses in order to increase customer engagement. This tactic helps KeyInsite understand the needs and wants of its target market, as well as the problems they are trying solve. Additionally, KeyInsite has been able use this information to create valuable content that helps businesses improve their operations. As a result, KeyInsite has seen an increase in website traffic and leads.
ownCloud:
Utilizing Open Innovation Processes To Develop Software With Its Community ownCloud is a company that uses open innovation processes when it comes developing software with its community . This approach allows ownCloud get feedback from users early on in the development process, which helps ensure that the final product meets the needs of users . Additionally , open innovation processes help ownCloud build relationships with users , as well foster collaboration within its community . As a result , ownCloud seen an increase in user satisfaction , along with improved software quality .
RocketClub :
Micro Ownership Shares As Incentives For Loyalty Among Followers RocketClub is a company that offers micro ownership shares incentives for loyalty among followers . This approach help RocketClub build trust with users , while also providing them with an opportunity participate in the growth of the company . Additionally , RocketClub found this tactic be effective in increasing user loyalty , along with website traffic sales .
Smashing Boxes :
Content Marketing Through Influencer Engagement In Tech , Healthcare , And Startups Sectors Smashing Boxes is a content marketing agency specializing in influencer engagement tech , healthcare , startups sectors . This approach helps Smashing Boxes connect with target audiences through influencers who have already established relationships within these communities . Additionally , Smashing Boxes been able use this tactic generate leads sales for clients .
Spreadshirt :
Unique Merchandise Options For Business Engagement Spreadshirt is a company that offers unique merchandise options for business engagement . This approach helps Spreadshirt build relationships with customers while also promoting its brand . Additionally , Spreadshirt found this tactic be effective in increasing customer loyalty retention .
Conclusion :
Key Takeaways From This Discussion In conclusion , there are many different ways you can go about increasing B2B customer engagement . Some common tactics include using slack for communication purposes , conducting polls interviews small medium sized businesses , sending handwritten cards t shirts customers ; however , there no one size fits all solution when it comes increasing customer engagement . Therefore , it important experiment different tactics see what works best your business ! Thanks reading !
