How to Create Effective Product Strategies with a Strategy Map

A strategy map is an essential tool for creating effective product strategies. It helps to visualize the specific elements of a product strategy and to ensure that they are all aligned. In this blog post, we will discuss what a strategy map is, why it’s important to use when creating product strategies, and the specific tools and questions you can use in order to create accurate strategies.

Strategy Map Overview

A strategy map is made up of several components. The first is the business and product portfolio strategy which outlines the company’s overall goals, objectives, and desired outcomes. This should include both short-term and long-term goals for the business as well as any specific targets or key performance indicators (KPIs).

The second component of a strategy map is the product vision and strategy which outlines what the company wants to achieve in terms of its products or services. This should include how the company plans to meet customer needs or expectations with its products, what differentiates its products from competitors’ offerings, and any competitive advantages that it may have.

The third component is roadmap KPIs which are used to measure progress toward achieving goals outlined in the business and product portfolio strategy. These KPIs should be measurable so that progress can be tracked over time. Finally, there should also be a business model which outlines how revenue will be generated through pricing models, promotions, advertising campaigns, etc.

Specific Tools for Creating Effective Product Strategies

When creating effective product strategies it’s important to utilize specific tools that can help guide your efforts. Roger Martin’s Business Model Canvas is one such tool that can help you gain clarity on key strategic decisions such as resources needed for success, customer segments being served by your product/service offering, channel partners utilized for distribution of your offering(s), pricing strategies employed etcetera. Dave McClure’s Pirate Metrics are another useful tool when creating effective product strategies—they provide guidance on developing successful user acquisition tactics such as through search engine optimization (SEO) campaigns or content marketing initiatives among others.                           Asking The Right Questions In Order To Create Accurate Strategies When creating effective product strategies it is important to ask yourself certain questions in order to ensure accuracy in your approach. Key questions include understanding the market conditions you are operating in, getting clear on who your target customers are and what their needs & expectations might be, analyzing customer behavior & gaining insights into potential users’ needs & expectations; identifying challenges & opportunities for improving quality of services/products; understanding competitor offerings & positioning within the market; determining best practices & industry standards; defining key metrics that will determine success; etcetera.


Creating effective product strategies requires careful planning and thoughtful consideration of various elements such as customer segmentation, targeted messaging & positioning within markets etcetera—all with an eye on achieving desired outcomes while staying true to mission & values established by team leaders/founders/CEOs et alia. Utilizing tools such as Roger Martin’s Business Model Canvas & Dave McClure’s Pirate Metrics alongside asking thought-provoking questions about target audience segments & expected user behaviors can help guide teams towards successful execution of their go-to-market plans while still allowing ample room for experimentation with new ideas depending upon overall objectives pursued by organization(s). Ultimately though – without having a clear strategy mapped out ahead of time – organizations stand little chance at achieving desired results from their go-to-market initiatives!

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