How Netflix Can Reactivate Dormant Users

As one of the leading streaming services in the world, Netflix is constantly seeking new ways to keep their existing audience engaged and coming back for more. That’s why it’s so important for them to know how to reactivate dormant or inactive users. In this blog post, we will provide insight into an effective strategy to re-engage these users and how it can be applied across different demographics and consumer segments.

What are Inactive Users?

An inactive user is someone who has not used a product or service for a certain period of time. This could be anything from a few weeks to several years, depending on the company in question. It’s important for companies like Netflix to find ways to re-engage these users because they represent untapped potential, both in terms of revenue and brand loyalty. To that end, Netflix should explore metrics such as Monthly Active Users (MAUs), demographic segmentation, and Net Promoter Score (NPS) scores when looking at their inactive user base.

Identifying Potential Pain Points:

Netflix faces stiff competition from other OTT sources such as TikTok and YouTube Shorts which could lead users away from Netflix content and impact their engagement rates drastically. Additionally, social sharing options on streaming services like Spotify have become increasingly popular and could potentially drive more engagement with Netflix content if utilized correctly. However, it’s important to note that simply adding features like this may not be enough; companies must also make sure they are actively promoting them in order to get the most out of them.


To ensure that only relevant content reaches each user, Netflix should consider implementing personalized communication campaigns via SMS/WA/email/PN based on what kind of content the user likes (gathering more data points). Additionally, they should look into adding social elements such as group chat rooms or leader boards that encourage viewers to comment on shows they’re watching (or plan watch parties together). Moreover, creating reactivated flows when users come back after being inactive is key – welcoming them back with exclusive offers or discounts can help increase retention rates significantly. Finally, using recommendation solutions based on what kind of content the user likes can also go a long way towards increasing engagement levels with Netflix content.


Reactivating dormant users can be a challenge for any company but by using personalized communications campaigns combined with social elements and recommendation solutions tailored to individual preferences, companies like Netflix can effectively target these users and re-engage them with their product or service. By doing so, they can tap into untapped potential while strengthening customer loyalty at the same time – a win-win situation! With the right strategy in place, there’s no reason why your business can’t start taking advantage of dormant user data too!

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