A Comprehensive Guide to Systematic Product Planning

As a project founder or CEO, you need to have a thorough understanding of product planning, especially when it comes to agile contexts. Product planning includes three levels—vision, strategy and tactics—which work together to create successful products that meet customer needs. In this blog post, we will discuss the systematic approach to product planning and explore the tools used to capture vision and strategy as well as the benefits and challenges associated with this approach.

What is Product Planning?

Product planning is an essential part of any product development process. It consists of three levels—vision, strategy and tactics—and works by combining elements of user research, market analysis and business goals into one comprehensive plan. This plan outlines how the product will develop from its initial concept through its launch and beyond.

At the highest level, product planning starts with a vision for what the product should be. This helps define what areas should be explored during the research phase. The strategy focuses on specific goals that can help guide decisions about features and functionalities within the product; it helps determine which direction the project should take in order to reach its objectives. Finally, at the tactical level, plans are made for how resources will be allocated in order to achieve those goals in a timely manner.

Techniques Used to Capture Vision & Strategy

There are several techniques that can be used to capture vision & strategy when it comes to product planning. Roman Pichler’s tools are often used in agile contexts because they provide an easy way for teams to visualize their ideas before committing time and money into development efforts. The tools include canvases, backlogs and mock-ups that help capture user stories and target customer profiles while providing feedback loops so teams can monitor progress over time.

Benefits of Systematic Approach

The systematic approach provides many benefits when it comes to product planning in an agile context. First, it helps ensure that no important details are overlooked during the early stages of development; all potential issues can be addressed upfront instead of having them arise unexpectedly down the line which could lead to delays or costly fixes after-the-fact. Additionally, having a clear plan in place allows teams better manage their resources more efficiently since everyone is working towards common goals with clear deadlines and expectations set out ahead of time. Lastly, using a systematic approach ensures quality results since all products released by a team will meet customer needs due to careful research done up front as part of their overall plan.

Challenges When Implementing Systematic Product Planning

While there are many benefits associated with using a systematic approach when doing product planning in an agile context, there are also some challenges that come along with it too. One challenge is related to cost — since much more effort is put into researching customer needs upfront than would typically be done without such an approach — but this cost can be offset if teams properly budget for these costs ahead of time or find alternate ways (such as utilizing existing data) instead of investing additional resources into gathering new data from scratch every single time they need new insights about their customers’ needs/wants/etc.. Additionally, it’s important for teams to make sure they’re not getting too bogged down in details while still ensuring they have enough information on hand so that decisions can be made quickly when needed (this balance may take some trial-and-error).


In conclusion, having a thorough understanding of product planning is critical for any project founder or CEO who wants their business venture to succeed in an agile context; this includes knowing how each level—vision/strategy/tactics—works together as well as what tools can help capture those elements effectively throughout various stages of development cycle (e.g., Roman Pichler’s canvases). By implementing a systematic approach when doing product planning, businesses can ensure quality results while managing costs appropriately so timelines remain realistic yet still achievable given available resources/time constraints etc.. However it’s important for teams not get too bogged down by details otherwise projects could end up taking longer than necessary or becoming derailed altogether due unforeseen obstacles along way; finding proper balance between detail vs speed requires some trial & error but ultimately pays off dividends once found thanks increased efficiency & decreased costs going forward!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top