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Visualizing Business Growth with a Flywheel

Have you ever felt like your business is stuck in a rut? Are you looking for ways to jumpstart growth but don’t know where to start? A flywheel could be the answer. A flywheel is a visual representation of the elements within a business that contribute to growth, such as core assets, user actions, user needs, and natural outputs created by those elements working together in harmony to create momentum for the business in the form of sustainable growth over time. This type of visualization helps entrepreneurs break down their businesses into components so they can better understand how these different elements work together to fuel business success – and develop strategies for improving each individual element accordingly with an eye towards increasing overall profitability and sustainability in the long term.

So, how do you go about creating your own custom flywheel? The first step is to write out all the core assets that make up your business such as products or services offered, any marketing campaigns you are running, and any other key resources or processes that help keep your company running smoothly. Once you have listed all of these items out, it’s time to look at what kinds of actions users take when interacting with these core assets. Do they purchase something? Subscribe to a service? Share content on social media? Breaking down users’ activities into actionable steps gives you insight into what motivates customers and drives them towards completing desired outcomes.

The next step is to consider what needs those users have when interacting with your business—whether it’s convenience or value—and how you can provide those needs through your product offerings and customer service initiatives. You also want to think about what kind of natural outputs are generated by these interactions—are customers leaving reviews? Making referrals? Utilizing discounts or loyalty programs? All of this information should be taken into account when building out your flywheel.

Finally, it’s important to connect all these elements together into loops that reinforce one another; this will create momentum for sustainable growth in terms of customer acquisition and retention over time. To get started, identify which loops have the most potential for success given your current market conditions—then focus on strengthening those particular loops before moving onto others.

Finding Inspiration for Your Flywheel: While it may seem daunting at first glance, creating a flywheel doesn’t have to be overly complicated – there are several resources available that can help guide you through the process. Start by examining successes and failures from past projects; take note of what worked well and what didn’t so you can use that data points as jumping off points when designing your own flywheel model. Additionally, try not to get too bogged down in complexity; aim for four or six circles maximum – any more than that could lead to confusion and overwhelm!


Creating a flywheel model provides entrepreneurs with invaluable insights into the inner workings of their businesses – allowing them to identify areas where improvements can be made as well as pinpoint opportunities for future growth. With patience, dedication, and plenty of strategic thinking behind it – developing an effective flywheel model can act as an invaluable tool on the road towards achieving sustainable success both now and far into the future! Project founders and CEOs who are looking for ways to visualize their business’s growth should definitely consider giving this strategy a try!

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