Unlocking the Potential of WebAR Image Tracking for Brands

Augmented reality is revolutionizing the way brands promote their products and services. WebAR image tracking is one such technology that enables users to view interactive content on their browser by simply tracking an image. In this blog post, we’ll dive into how webAR image tracking works and its potential to revolutionize brand promotion, marketing, and sales growth.

How it Works

WebAR image tracking works by utilizing computer vision algorithms combined with markerless augmented reality (AR). This process requires a user’s device to be able to detect features in an image which can then be used to track the position of the object in 3D space. The technology makes it possible for users to access immersive AR experiences on their browser without any code dependency.

PlugXR Overview

PlugXR is a no-code platform which allows brands to create immersive applications in minutes without any code dependency. It provides an intuitive drag-and-drop interface which makes it easy for anyone with limited coding knowledge or experience to create stunning AR experiences using webAR technology. Additionally, PlugXR works with both Android and iOS devices, allowing users to access the experience from anywhere using either WebXR for Android or ARkit for iOS.

Benefits of Using WebAR Image Tracking

Using webAR image tracking has a number of benefits for brands looking to promote their products or services. Some of these include increased customer engagement and satisfaction, improved customer experience, enhanced user retention, and more accurate targeting of potential customers. Additionally, webAR image tracking eliminates the need for additional hardware such as headsets or controllers which can be cost prohibitive for many businesses. This makes it much easier and more affordable for brands to create engaging AR experiences that can help boost sales and increase brand visibility online.

Examples of Brands Using WebAR Image Tracking

There are many popular brands that have successfully leveraged webAR image tracking in order to promote their products or services online. Starbucks recently launched an AR campaign called “Sip & Scan” which allowed customers to scan unique images on their coffee cups in order to unlock exclusive offers and rewards. Similarly, Nike utilized webAR technology in its “Try On” feature which allowed customers to virtually try on new shoes before making a purchase decision. Both campaigns were incredibly successful in terms of driving customer engagement and boosting sales growth for the companies involved.


Web-based augmented reality has tremendous potential when it comes to promoting brands online. By leveraging technologies like webAR image tracking, brands can create immersive experiences that engage customers while also giving them a better understanding of what they are buying before they make a purchase decision—leading ultimately leading to greater satisfaction and loyalty among buyers as well as increased sales growth for the brand itself. With PlugXR’s intuitive platform, creating these types of experiences is now easier than ever before so there really is no excuse not take advantage of this powerful tool!

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