2021 is the year of digital fashion. With the rise of virtual platforms, a whole new industry has emerged – the Metaverse. In 2022, these virtual worlds will become even more advanced with the introduction of PlugXR, a new platform that promises to give developers access to countless opportunities. In this post, we’ll discuss what sparked this trend and how luxury companies are now targeting emerging markets, as well as which brands have made their way into this realm and what control users have over how they communicate with their avatars.
What Sparked This Trend?
The rise of digital fashion can be traced back to 2017 when CryptoKitties launched on Ethereum blockchain, allowing users to purchase, collect, breed and trade digital cats. Since then, Non-Fungible Tokens (NFTs) have grown in popularity due to their ability to represent ownership rights and scarcity value. NFTs are unique digital assets that cannot be replaced or exchanged for any other item or currency. Unfortunately, any NFT purchased on one platform cannot be worn on another platform because it is not compatible with different game engines.
Luxury Companies Targeting Emerging Markets
Luxury companies are now taking advantage of the digital world by creating their own Metaverse experiences in order to capture a larger share of emerging markets. For example, luxury fashion brand Gucci is partnering with fashion tech company Wanna in order to create “permanent immersive experiences” that feature virtual versions of its clothes and accessories so customers can interact with them in 3D environments such as Second Life or Sansar. And Louis Vuitton has also recently announced plans for its own virtual store on Cryptovoxels—a blockchain-powered virtual world where users can buy real estate using cryptocurrency—which will allow customers to virtually browse bags and shoes before buying them online or at physical stores.
Well-Known Brands Joining the Digital World
The move towards digital fashion doesn’t just include luxury brands; many well-known streetwear brands have also begun exploring this space including Supreme New York and Off-White™/Virgil Abloh™ as well as Kith NYC and Billionaire Boys Club. These brands are offering exclusive limited edition items such as clothing pieces and accessories in various forms that can be bought by users who inhabit these virtual worlds through avatars that represent them visually in 3D spaces. Additionally, some brands are giving users more control over how they communicate with their avatars by providing customization options such as changing hair color or skin tone which allows people feel like they’re able to truly express themselves in these worlds without any limitations .
PlugXR Providing Developers With New Opportunities
One big development coming up for 2022 is PlugXR – a revolutionary platform that gives developers access to countless opportunities by enabling them to create interactive 3D content for augmented reality (AR), virtual reality (VR), mixed reality (MR) applications across multiple XR platforms such as ARCore/ARKit and SteamVR/Oculus Store/Windows Mixed Reality etc., all from one single codebase! This will drastically reduce development time while still allowing developers full control over motion tracking accuracy & physics simulations , lighting & shadows etc., using realistic materials & textures , volumetric video streaming , depth sensing & occlusion mapping capabilities etc..
2021 has been dubbed the year of digital fashion and 2022 looks set to continue this trend thanks to technologies such as PlugXR which gives developers unprecedented access to create interactive 3D content across multiple XR platforms from one single codebase! Luxury companies are taking advantage by creating their own Metaverse experiences while streetwear brands are offering exclusive limited edition items for users who inhabit these virtual worlds through avatars that represent them visually in 3D spaces. We look forward seeing what new trends emerge from this fascinating space!