Stryber is a venture studio that focuses on helping the largest companies in the world become innovation-driven organizations. Founded by Alexander Mahr, Stryber helps these companies use innovation to create sustainable competitive advantages. A key part of this mission is the Corporate Innovation Matrix developed by Mahr and his team at Stryber. This matrix provides a comprehensive overview of the different corporate strategies available for C-level executives and corporate managers when it comes to innovation. Let’s dive into what makes this matrix so effective and how it can help businesses succeed in today’s competitive atmosphere.
The 9 Strategies of the Matrix
The Corporate Innovation Matrix consists of nine strategies that provide an easy-to-understand overview of how C-level executives and corporate managers can approach innovation. These strategies are divided into three categories: fix, innovate, and disrupt.
The fix strategy focuses on identifying areas where existing processes or products can be improved or optimized. This could be anything from streamlining workflow to optimizing supply chain operations. The innovate strategy focuses on finding ways to improve existing products or services, while the disrupt strategy involves creating new products or services with high potential for disruption in their respective markets.
In addition, there are four additional strategies that focus on specific aspects of business growth: penetrate (which involves expanding into new markets), build (which focuses on building relationships with partners or customers), new business (which involves launching new products or services), and late stage start-up acquisition movements (which involve acquiring mature startups). Finally, there is the growth stage start-up acquisition movements strategy which involves investing in early stage startups with high potential for growth.
Benefits of Using the Matrix for C-Level Executives and Corporate Managers
The Corporate Innovation Matrix provides a number of benefits for C-level executives and corporate managers looking to bring a more innovative approach to their business models. First, it helps identify areas where existing processes or products can be improved or optimized, allowing them to make more informed decisions about how they should approach their innovation efforts. It also structures an ambition level for an innovation program through meaningful KPIs in terms of top line growth, allowing them to measure their progress over time. Finally, it gives them insight into how they can disrupt their current business models as well as create side businesses with high potential for success.
The Corporate Innovation Matrix developed by Stryber and Alexander Mahr is an invaluable tool for C-level executives and corporate managers looking to bring a more innovative approach to their business models. By providing an easy-to-understand overview of the various strategies available when it comes to innovation, this matrix offers insights into how businesses can optimize existing processes, improve existing products, create disruptive new products or services, expand into new markets, build relationships with partners or customers, launch new businesses, invest in early stage startups with high potential for growth and acquire mature startups with established track records of success—all without having to reinvent the wheel every time you want to introduce something new! With its comprehensive overview of modern corporate innovation strategies combined with its ability to provide meaningful KPIs when measuring progress over time—the Corporate Innovation Matrix is sure to prove useful if you’re looking for ways to stay ahead in today’s competitive atmosphere!