In product development, delighters are features that make users smile. They are often seen as ‘nice-to-haves’ rather than ‘must-haves’ and can be difficult to prioritize. However, by leveraging the feature bucket framework, product teams can ensure that they are allocating resources to building delighters that have a positive impact on customers. This blog post will outline how to prioritize delighters through the feature bucket framework, as well as discuss strategies for enhancing the role of product teams.
Prioritizing Delighters Through the Feature Bucket Framework
The feature bucket framework is a way to organize customer needs into three buckets – metric movers, strategic projects and customer requests. Metric movers are features that have a direct impact on key business metrics like retention or revenue and should be prioritized first. Strategic projects are those that align with long-term company goals, such as launching new products or entering new markets. Finally, customer requests should be considered last because they often lack clear objectives and don’t contribute directly to a company’s bottom line.
When focusing on delighters within each of these buckets, it’s important to consider Kano analysis – a tool used to identify which features will drive customer satisfaction but not necessarily increase sales or usage rates. By understanding what features would truly delight customers without impacting key performance indicators (KPIs) like conversion rate or cost per acquisition (CPA), product teams can focus their efforts on building those features that really make people smile.
Product teams should also remember that it’s not just about building fun features – it’s also about connecting with users in meaningful ways. This means engaging with users through surveys, interviews and focus groups in order to understand their wants and needs better and ensure they get the most out of your product or service.
Enhancing the Role of Product Teams Through Other Strategies
In addition to leveraging the feature bucket framework, there are other strategies companies can employ in order to enhance the role of product teams within their organizations. One is by integrating customer success into product development processes – this ensures consistent experiences across touch points and gives customers an additional layer of support when using products or services. Another is changing sales incentives so they focus more on renewals and license purchases rather than just acquiring new customers – this helps close any gaps between sales and product teams while also driving more revenue for companies over time . Finally, viewing product roles from a project management perspective rather than a tech implementation one allows companies to take a more strategic approach and helps ensure products remain competitive over time .
In conclusion, by leveraging the feature bucket framework and implementing other strategies for enhancing the role of product teams within organizations, companies can prioritize delighters that make users smile while still meeting their core business objectives. Taking this more strategic approach allows companies to bridge any gaps between sales & product teams while ensuring products remain competitive over time . Companies looking to put smiles on their user’s faces should consider taking these steps today!