Learn How to Create a Hard-to-Copy Advantage with Gibson Biddle’s Product Strategy Workshop

Are you looking for the perfect way to differentiate your product from competitors? Do you want to create an advantage that is hard for competitors to copy? If so, then Gibson Biddle’s Product Strategy Workshop is the perfect place to start. In this workshop, Biddle teaches the eight attributes for creating a hard-to-copy advantage and four exercises on how to develop a product strategy. He also provides an example of a successful product strategy roadmap from Netflix circa 2005. Keep reading to learn more!

What Is Product Strategy?

Product strategy is the process of defining or designing products and services that meet customer needs as well as business goals. It involves understanding customer needs and wants, developing products or services that satisfy those requirements, and delivering them in ways that maximize profit potential. A good product strategy takes into account both short-term and long-term objectives. With a good product strategy in place, businesses can ensure that they remain competitive by offering value that customers are willing to pay for.

Gibson Biddle’s Product Strategy Workshop

Gibson Biddle’s Product Strategy Workshop offers entrepreneurs and project founders insight into how they can create a hard-to-copy advantage for their products or services. In this workshop, he explains his approach which includes eight attributes: simplicity; performance; reliability; scalability; extensibility; ubiquity; security; and privacy. He then follows up with four exercises designed to help participants develop their own product strategies based on these attributes. Additionally, he provides an example of one of the most successful product strategies ever created—Netflix circa 2005—and outlines how it worked as an effective tool for driving growth at the company.

The Bottom Up Approach of Sorting Projects into Buckets

In order to help participants align their projects with Biddle’s eight attributes of success, he introduces the bottom up approach of sorting projects into buckets based on what they accomplish within each attribute area. This allows participants to see how each individual project will contribute towards achieving the overarching goal of creating a hard-to-copy advantage for their products or services. By breaking down each attribute into smaller parts, it helps participants identify exactly what needs to be done in order for them to reach their desired outcomes faster and more efficiently than if they had tried without such guidance.


The bottom line is that Gibson Biddle’s Product Strategy Workshop offers invaluable insights into how entrepreneurs can create a hard-to-copy advantage for their products or services using his eight attributes as guidelines. Through this workshop, participants gain knowledge and hands on experience in developing their own individualized product strategies tailored specifically towards helping them reach their goals quickly and effectively while avoiding common pitfalls faced by many startups when launching a new product or service in today’s highly competitive market environment. Whether you’re just starting out in your business journey or have been running it successfully for years, taking this workshop will no doubt give you valuable insights into how you can stay ahead of your competition with ease!

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