How to Ace the Product Management Interview Process

Are you a project founder, CEO, or aspiring product manager looking for tips on how to succeed in your product management interview? A compelling resume and portfolio are great starting points, but they’re not enough. To truly stand out from the competition and land that dream job, you need to do more than just look good on paper. You need to understand how to showcase your skills and knowledge in an interview setting.

Researching the Product and Company

It may seem obvious, but it is essential that you familiarize yourself with both the product and company you are applying for before the interview. This means taking a deep dive into the inner workings of both. Use the product if it’s available and read up on everything from its features to customer reviews. It also helps to examine the company’s mission statement and vision so that you can demonstrate your understanding of their goals during the interview. Finally, researching common questions asked by PM employers can give you a better idea of what topics will be covered as well as what answers will be expected from you.

Practicing with Real People

Once you have a solid foundation in place, practice makes perfect! Find experienced PMs who are willing to sit down with you for mock interviews, watch videos of other candidates acing their interviews online, or join an online community such as CIRCLES where current PMs offer advice and support. If needed, hire an interview coach or mentor who has experience interviewing PM candidates; their knowledge can help guide your preparation process.

Studying Frameworks & Core PM Skills

In addition to research, practice is key when preparing for a successful PM interview. Utilizing frameworks like CIRCLES (Culture/Communication/Collaboration/Customer/Creativity/Leadership) or STAR-DIGS-AARM-RICE (Situation, Task, Action Taken Results & Impact) will ensure that your answers adhere closely to industry standards while also showcasing how well-versed you are in PM best practices. Additionally, reading popular books such as The Product Manager Interview by Lewis C Lin provides valuable insight into how competing candidates prepare for their interviews and offers helpful advice on how best to present yourself during your own interview process.


Preparing for a successful product management interviews takes time and effort but is ultimately worth it! By doing extensive research on both the product and company prior to interviewing as well as practicing with real people through mock interviews or video recordings of other candidates being interviewed successfully—you can gain valuable insights into what makes a successful PM candidate in today’s competitive market place. Additionally studying frameworks like CIRCLES or STAR-DIGS-AARM-RICE along with reading books such as The Product Manager Interview can provide invaluable guidance when preparing for those all important questions during an interview process for any project founder or CEO looking for success in their next product management role! With proper preparation one can ace any product management role!

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