How People Discover New Products

As a founder or CEO, you understand the importance of getting your product out there and into the hands of customers. But how do people discover new products in today’s digital age? There are a variety of ways that people can learn about new products, from word-of-mouth recommendations to organic searches online. Let’s explore some of these options so that you can make an informed decision about which channels to invest in.

People Learn About New Products Through Friends or Colleagues

People often discover new products through friends or colleagues. This could be an invitation to try a product, or it could be hearing about their experiences with a particular product. It may even be social proof of success for a certain product if it has been recommended by someone they trust.

People Can Discover Products Organically While Browsing Online

Organic discovery is when people find products while searching online without being exposed to any sort of paid advertising. SEO optimization is key to increase visibility in search results, as well as content marketing campaigns that target specific keywords and phrases used by potential customers. Promotions such as ads on social media platforms like Facebook, Twitter, and YouTube can also help increase brand awareness and drive sales. Additionally, reviews, comments, and articles from authoritative sources such as Wirecutter can help establish trust with potential customers.

Finally, influencer marketing and affiliate programs are great tools for increasing brand awareness and driving sales from trusted sources who already have an established following of loyal fans.

People Can Find Products in the Physical World Through Promotion or Organic Presence

The physical world still offers opportunities for finding new products through promotional campaigns such as billboards, direct mail campaigns targeted at audiences within certain geographic areas, product displays in physical stores or kiosks, etc. These types of promotions are effective because they allow potential customers to directly interact with the product before making a purchase decision. Additionally, having an organic presence in physical stores allows customers to come across your product without having seen any form of digital promotion beforehand.


In conclusion, there are many ways that people can discover new products both online and offline. Investing in different types of channels will give you the best chance of getting your product noticed by potential customers. Learning more about how people find new products will help you make an informed decision about which channels are best suited for your business needs so that you can get started on making your product more visible!

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