How Augmented Reality is Transforming the Retail Industry

Augmented Reality (AR) is an interactive experience of a real-world environment that has been enhanced by computer-generated perceptual information, such as sound, video, graphics or GPS data. AR has revolutionized the retail industry and enabled retailers to enhance customer experience and stand out from their competitors. In this blog post, we will discuss the various benefits of AR for retailers and highlight some successful examples. We will also look at the future outlook of this technology in the retail industry.

Benefits of AR For Retailers

There are many advantages to using AR in retail settings. Some of them include increased brand awareness, virtual product try-on capabilities, home visualization for products, information accessibility for customers, reduced returns and more. Let’s take a closer look at each benefit.

Increased Brand Awareness – With AR, retailers can create unique experiences for customers that are not only memorable but also shareable via social media platforms like Facebook and Instagram. This helps to increase brand awareness and build customer loyalty as customers are more likely to remember a company if they have had an enjoyable experience with it.

Virtual Product Try-On Capabilities – With AR technology, customers can virtually try on products before making a purchase decision which eliminates any uncertainty about size or fit that may exist when shopping online or in store. This can help retailers reduce product returns while increasing customer satisfaction with their purchase decisions.

Home Visualization For Products – AR allows retailers to offer customers an immersive experience where they can visualize how a particular product would look in their own home before making a purchase decision. This helps them make sure that the product they are buying is going to fit into their space perfectly without having to worry about returning it later on if it does not work out as expected.

Information Accessibility For Customers – With AR technology, retailers can provide customers with access to additional information about certain products that may not be readily available on store shelves or even online stores such as reviews by other customers or detailed product specifications which can help them make better informed purchase decisions.

Reduced Returns –

The virtual product try-on capabilities offered by AR technology can help reduce product returns as customers will be able to get a better idea of how something looks on them before committing to buy it which eliminates any uncertainty about size or fit that may exist when shopping online or in store.

Examples Of Successful Applications Of AR In The Retail Industry There have been several successful applications of augmented reality in the retail industry over the past few years ranging from Airwalk’s invisible pop-up shop campaign to Lacoste’s LCST app for trying on shoes virtually and IKEA app helping users visualize furniture in their homes before purchasing them among others. PlugXR has also made development easier for businesses interested in adopting augmented reality solutions with its drag & drop platform that enables users to quickly design immersive 3D experiences for both web & mobile devices without any coding knowledge required!


The future outlook of Augmented Reality in the retail industry looks bright due to its convenience factor and ability to enhance customer experience leading to higher sales figures and improved ROI for businesses who invest in these technologies. As more consumers come around to understanding how useful this technology really is, demand is expected grow exponentially over time leading more companies investing into developing solutions leveraging this technology thereby pushing boundaries even further than before! Companies need to keep up with these trends if they want stay ahead of competition!

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