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Crafting Your Product Strategy: A Step-By-Step Guide

In the world of product management, a product strategy is essential for success. It helps to determine how to bring your product to market, how to position it among competitors, and how to measure its performance over time. The Airbnb Instant Book strategy is an example of a successful product strategy that has positioned them as one of the top travel websites in the world. In this blog post, we’ll cover Lenny Rachitsky’s advice on crafting your own product strategy.

Step 1: Determining the Actual Strategy

The first step in creating a product strategy is understanding the market and competition. You need to be aware of what other products are out there and what customers are looking for when selecting their products. Ask yourself questions like “What do my competitors offer?” “What do customers want?” and “How can I differentiate myself from them?” Once you have a good sense of the market and competition, you can then identify customer needs and learn from colleagues who excel at strategic thinking.

Step 2: Articulating the Strategy

The second step is articulating the strategy. This involves drafting a unified vision statement that defines where you want your company or product to be in five years or more. From there, you need to define success metrics and goals that will guide your team towards achieving that vision and establish an actionable plan with milestones and deadlines that will keep everyone accountable over time. This plan should include tactics such as pricing strategies, marketing campaigns, etc., so that everyone knows exactly what they need to do in order to reach success.

Step 3: Acting Upon the Strategy

Finally, you need to act upon your strategy by aligning teams towards executing on tactics and goals set out in step two. You should measure performance against these goals regularly and revisit performance often in order to make adjustments when needed. By continuously evaluating performance against goals over time, you can ensure that your team is staying focused on achieving success with their product strategies.


Creating a successful product strategy isn’t easy—it takes careful planning, communication between teams, and ongoing evaluation of performance against key metrics over time—but it is essential for any business looking for long-term success with their products or services. By taking Lenny Rachitsky’s advice into consideration when crafting your own product strategy, you will be able to develop effective plans that will help grow your business or brand over time!        ­­­­­­­­­­­­

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